How To Perform Quick-And-Dirty Keyword Research To Jumpstart Your Content...
Keyword research is anything but exciting. In fact, trying to do it after a satisfying dinner and glass of wine is more likely to end with your forehead on your keyboard than a list of low-competition,...
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How to Find and Target High-Value Keywords for Your Business
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is,...
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How to Build Keyword Rich Links With Guest Articles When All the Odds Are...
I really hate it when someone tries to pull the rug out from under me. I hate it even more when they’re successful. Like this Matt Cutts guy. So one day, I’m sitting at my computer, doing some good ol’...
View ArticleHow to Use Keywords Throughout Your Marketing Strategy
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. How do you use keywords? If you’re only using them to optimize...
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Using Google To Inform Pinterest Keyword Research Strategies
Incorporating Pinterest into your online marketing strategy is good — getting that content to rank in Google search is better. Columnist Thomas Stern explains how to increase the search visibility of...
View ArticleKeyword Research: How To Establish What your Target Clients Search for
Do you know what your target client searches for on Google? Want to find out so that you can create content they will find helpful? Keyword research is an essential part of a successful SEO strategy....
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How to Build a Keyword Strategy That Turbo-charges Your School’s SEO
If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone… but that doesn’t mean you’re 100% correct. With majority of prospective...
View ArticleKeyword Research: How I Generated 15,000 Keywords and Found the 20 Best
What do you do when you’re not very skilled at keyword research? Without quality keywords, you can’t create relevant content that people will search for. You can’t set up Adwords campaigns that...
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Keyword Research Beyond The Numbers
For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results. You may have recently read Rand...
View ArticleWhat your Customers Search for on Google: A Guide to Keyword Research
Do you know what your target customers are searching for on Google? Want some handy tools that can help you start generating traffic you never knew existed? Researching the keywords related to your...
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Using Pinterest For Keyword Research
Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest....
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How to Figure Out What Keywords Your Potential Customers are Using
A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I – as an Inbound Marketer – am putting together campaigns, strategies, and content...
View ArticleGoogle Keyword Planner’s Dirty Secrets
Sometimes our best data sources aren’t exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research,...
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Four Tools To Break You Out Of The Keyword Research Box
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you. Keyword research is a fundamental activity for an SEO professional, and although...
View ArticleHow to Improve Your Page Ranking for a Specific Keyword
SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank. What can you do? How can you guide...
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Use this 19 Step Keyword Research Process to SKYROCKET your Organic Search...
Every keyword is its own ‘game’. The front page of Google is the leaderboard, with each ranked page being one of the top 10 scores. A solid keyword research process helps you skew the odds in your...
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6 Ways That Nonprofits Can Improve Their Keyword Research
The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will...
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To Bid or Not to Bid on Brand Keywords in Paid Search
To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid...
View Article15 Keyword Research Tools That Will Optimize Your AdSense CPCs
How can you get higher CPCs for your AdSense clicks? By driving traffic to content based on keyword that advertisers have placed in high demand. But where and how do you find these high demand...
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How to Do Keyword Research in 2016
Why Keywords Are Important Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part of the...
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