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How To Leverage Social Media Keyword Tracking For Intelligent Content Marketing
Once upon a time, keyword tracking was the king of search engine optimization strategies. Recently, social media keyword tracking has also become an important aspect of targeting audiences on social...
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Using Keyword Research to Build a Better Inbound Marketing Strategy
I’ve written a lot about inbound marketing on this blog. There are posts about what inbound marketing is, how to build an inbound marketing strategy, and tips on creating great content at the top,...
View ArticleFree SEO Tool Tuesday: KSP Keyword Research Tool
In addition to our SEOToolSet suite of diagnostic tools, Bruce Clay, Inc. also has a comprehensive set of free SEO tools. To introduce you to our 10 free tools, we’ve started the Free SEO Tool Tuesday...
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The Hubcast #27: Best Way to Rank for Competitive Short Tail Keywords
The Hubcast Podcast Episode 027 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot...
View ArticleThe Importance of Keyword Research in SEO
I’ve been posting a lot recentely about SEO and Social Media tips and I wanted to spend time today going over a basic necessity for any SEO campaign – keywords. Having the right keywords to focus on...
View ArticleWhy Your Keyword Research Is All Wrong [Infographic]
Let’s be honest, keyword research is easy. You go to Google Adwords Keyword Tool, type in a few keywords and voilà, your keywords and their search volumes appear. Most don’t even bother to look at the...
View ArticleKeyword Research: A Guide For The Rest Of Us
This is your Oracle. The keyword research guide for the every day blogger. Because it doesn’t have to be that complicated. I know why you’re here. I know what you’ve been doing… why you hardly sleep,...
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Understanding the Role Keywords Play in Content Marketing
Have you ever created the perfect article? The one you thought prospective clients would go crazy over to read. You publish the article, and then…nothing. You wonder if Google even indexed your site....
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Forming a Keyword Research Strategy for Content Marketing
With the constant algoritm changes made by Google, it is clear that businesses shouldn’t rely on SEO alone to earn from their websites. They need to revamp their strategies by branching out to...
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Forming a Keyword Research Strategy for Content Marketing
With the constant algoritm changes made by Google, it is clear that businesses shouldn’t rely on SEO alone to earn from their websites. They need to revamp their strategies by branching out to...
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70+ Keyword Research Tool Alternatives to Google Keyword Planner
Update: With some contributions from the SEO/SEM Group on LinkedIn, there are now over 80 tools and ideas on this list. Update #2: I’ve updated this post for 2015. The original post contained around 60...
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Local Search: Keywords Aren’t Key?
For some time now the power of keywords in relation to local search has been diminishing and so it is important that your website not only have the right keywords, but much more. Google and other...
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How to Do Keyword Research for SEO: A Beginner’s Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search:...
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10 Analytics Red Flags All Marketers Should Look Out For
In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is “What report should I be viewing?” and “What data matters...
View ArticleKeyword Research Tools for Content Marketing
Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Keyword research tools can be used to find the best keyword phrases for...
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How Important are Keywords in 2015?
With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions.2 Once upon a...
View ArticleTips for Building Killer Content Around Targeted SEO Keywords
When investing in content marketing, there’s a fine line to be walked. You need to satisfy your readers while simultaneously pleasing the picky search engines. This becomes exponentially more difficult...
View ArticleWhy Long-Tail Keywords?
As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially,...
View Article10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
As noted here last week, ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved...
View ArticleHow to Use Wikipedia for Keyword Research
Keyword research is the most basic skill in the SEO’s repertoire. When you’re creating a website, shaping your eCommerce strategy, tracking your growth, or launching a content marketing campaign, you...
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