What’s the point of a news release or blog post if it can’t be found?
Don’t let all your PR work go to waste.
Use the five steps below to enhance your content’s searchability.
1. Narrow your focus. What’s the focus of your news release? Is it announcing a new product line or collaboration? How about an event relating to a specific topic – cars from the 50’s, for example? While your release may feature various pieces of information relating to your company, proper research starts with a narrow focus.