The success of your SEO campaign will be determined by how thorough a keyword research you carry out. You don’t want to miss out on keywords your competitors are gaining traffic from and there’s no point being on the first page for terms nobody is searching for!
To ensure you carry out a full and thorough keyword research follow the 4 steps detailed in this infographic from Powered by Search.
4 Steps to Carry Out Keyword Research That Will Help You Dominate Google