Startups begin with an idea, but lack deep financial resources.
They are, therefore, reluctant to spend money on something as basic as keyword research.
Bootstrapped owners use the free Google’s Keyword Planner, check around with their potential customers for keywords, and write down any keyword that they brainstorm.
All of that is fine but startups must know that they need to research into four major types of keywords:
The 10 Best Free Keyword Research Tools for Startups
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